AppleInsider | Apple trumps Windows PC makers in customer experience study

The spread is that much more evident when comparing only the more subjective qualities of ease of use and happiness. In his personal blog, the report's chief architect Bruce Temkin explains that Apple's lead only widened when focused on these two criteria: although its overall lead was 14 percent, it garnered a 17 percent edge in terms of ease of use and 15 percent for contentment with respective systems. For Dell, this last category was humbling as the Texas-based PC builder scored just 47 -- enough to give it the "very poor" label in that section.